Media consumption analysis

Which of these media has the greatest reach: Facebook, Tik-Tok, or Instagram, however? The answer to this question seems relatively simple... if we think of all users of a given service. But what does it look like in the group that is important to you - your Target Group? And besides social media, do your customers still listen to the radio? And if so, does it make sense to invest in morning drive-time? Does the younger segment of the Target Group watch TV for at least 15 minutes a day? Or, despite popular opinion, do they spend several hours in front of the TV every day? We don't guess, we rely on hard data, independent research and careful analysis of what is actually important to evaluate the effectiveness of a given communication channel How specifically can we support you in this regard:

• We will show you what your Target Group's media day looks like, i.e. during which hours it is easiest to reach potential consumers using specific types of media.
• We will prepare comprehensive analyses of TV, Internet, radio and press consumption in a specific and precisely defined Target Group.
• We will create a multidimensional media analysis that, using data on various aspects of their effectiveness (reach building, persuasiveness, contextual fit, targeting capabilities, etc.), will allow for their effective selection and prioritization of investments.
• We will use data from top companies that monitor consumer behavior and media consumption.
• We will present our findings in a synthetic, useful and attractive way so that they can be part of your company's internal know-how.
• We will complement each analysis with a practical business dimension, thanks to our daily work on communications targeting diverse Target Groups and extensive experience in media planning and buying.