Audits

Unsure that the communication strategy you have put in place is effective and sets the right pace for business and brand development? Do you wonder if all the activities carried out are necessary or, on the contrary, if there is a lack of important activities responding to the challenges of changing consumer habits and the way we use modern media? Would you like to confirm the comprehensiveness of the brand ecosystem online or the shopping appeal of the offline space? We will be happy to propose such a scope of online and/or offline audit, which will provide answers to important doubts on the level of marketing communications, in addition:

• We will analyze the entire path of contact with your consumers' brand channels: from the first contact with the ad to the behavior on the campaign landing page.
• We will examine the profitability of using a particular medium (TV, print, radio, Internet, etc.), and we will also go down to deeper levels of analysis, looking in detail at the choice of specific stations, titles, platforms or formats.
• We will create specific and data-backed recommendations for needed changes in your brand's communication mix.
• We will advise supplementing digital communication with new effective tools and platforms, recommend reallocation of advertising budgets to places that actually achieve the established KPIs.
• We will help evaluate the analytical and research tools used.
• We'll help you evaluate both the media and creative plane of your ongoing activities.
• We will work within the framework of understanding the business context and characteristics of the market in which your brand operates, also taking into account the individual communication experience of your business.