Web analytics

How do you properly define goals on a website? What level of bounce rate should concern us? Which of the indicators presented in Google Analytics are important for evaluating the quality of traffic generated and the effects of the campaign? We will help not only with the correct configuration of the analytical system, but also advise on how to collect and interpret the results obtained. How specifically can we support you in this regard:

• We will analyze and synthesize the users of your sites and the customers who visit you.
• We will analyze media effectiveness in terms of KPIs crucial to your business.
• We will check the correct implementation of Google Analytics on your website, or do it if the website is new.
• We will properly configure Google Analytics and set up key Goals in it to methodically evaluate the quality of the campaign.
• We will implement Google Analytics 4 (GA4) on your company's websites.
• We will provide training in the use of GA4 and the proper interpretation of the data being acquired.