Video Campaigns

Advertising campaigns using video spots of various lengths have been one of the fastest growing segments of digital communication for many years. This is not surprising, since video campaigns on the Internet offer far more possibilities than classic television - both in terms of targeting communications, the shape of the format itself or billing models. More and more platforms are emerging, including social media, where video has become the dominant format. Where to start planning digital video and how long will the process of implementing such a campaign take? Will the cost of making the spot be the same as for television? Which platforms should you focus on first? We invite you to talk about these and many other topics related to video on the Internet, plus:  

• We will create a comprehensive plan that will define all the key parameters of a video campaign: broadcast locations, timing, types of targeting, contextual matching, etc. under your brand's target audience.
• We will compare the cost of reaching with a video spot on different platforms and analyze the advantages and disadvantages of each platform.
• Together with you, we will choose the right format length, billing model and take care of all the necessary additional broadcast materials - such as banners.
• We will create an analysis comparing the effectiveness of a video campaign on the Internet versus a classic TV campaign.
• We will inspire you with the best examples of video campaigns from Poland and the World to more easily choose the right media and creative solutions for your brand.
• We will suggest what to pay attention to when realizing a video spot, so that it is adapted both to communication on the Internet and to the platform for which it is intended.
• Together with the Jump Agency, we can realize such a campaign comprehensively: from the creative concept, to the realization of an engaging video, to the implementation of the campaign and the daily optimization of its shape.