Video advertising has become one of the pillars of communication, which has already become a modern "must have" campaign. With the development of the video format, can we buy a campaign in a different way than the traditional one, for example, using programmatic? Of course it is! We can run a video campaign ourselves using RTB. With RTB's extensive capabilities, we can, among other things. target our advertising video to specific domains, use geotargeting, or behavioral data.
How specifically can we support you in this regard:
- We will create a video campaign strategy tailored to your target audience.
- We will propose targeting methods that take advantage of all the capabilities of the RTB model (demographics, behavioral data, purchase intent, etc.)..
- We will take care of the quality of the websites on which the video will be displayed.
- We will take advantage of favorable billing models, paying attention to the impact of video on both building brand awareness and perpetuating the advertising message.
- We will report full information on impressions, clicks and conversions to improve advertising efforts on an ongoing basis.
- Together with the Jump Agency, we will comprehensively realize broadcast formats from existing videos or completely from scratch, creating an engaging and original advertising spot.