Television is a medium with effectiveness proven in thousands of advertising campaigns during the past decades. Despite the fact that 9 out of 10 Poles still use it, is it still worth investing significant budgets in this medium in the 2020s? How does classic TV compare to modern streaming platforms, and what exactly is hybrid TV? Is it true that YouTube has a greater reach than TVN, and how do you reach a viewer whose attention is scattered over 200 channels?
We specialize in television advertising campaigns, so we will be happy to answer these questions, in addition:
- We will verify whether, in the case of your Target Group, television will be the best of the communication channels.
- We will recommend the right level of budget to achieve the established Campaign Objective or select the form of TV campaign that will be most effective within the available budget.
- We will prepare a thorough audience analysis of your Target Group to understand what, where and when your Target is watching, and most importantly, how to effectively reach them at the lowest cost.
- We will suggest whether the best solution will be a classic spot campaign, sponsorship or maybe branded content in programs or series.
- We will plan the timing and length of the campaign, taking into account both the Business Objectives and the seasonality of costs in the TV market and the media consumption characteristics of your Target Group.
- We will calculate the appropriate share of all TV stations in the campaign, Prime Time and positioning levels, and recommend effective spot lengths.
- We will take responsibility for the process at every stage: from a detailed project schedule, to ensuring attractive procurement costs, to controlling the implementation of the campaign every day of its duration, to a detailed accounting of the investment and its effects.
- Together with the Group's Jump Agency, we will create an original and effective advertising spot and all other necessary materials and campaign elements.
