Advertising on outdoor media (OOH)

What is the difference between a regular print and one on vinyl? How many 6x3 billboards are worth buying for a month-long campaign in Warsaw, and how many in Poznan and Krakow? What is the difference between a BLT and a CLT, and which of these carriers will we be able to purchase in the metro area and which we won't be able to find on the city's main thoroughfares? How quickly are we able to launch a Digital OOH campaign? And can we do such a campaign at the same time in a Polish shopping mall and a Swedish train station? What are the current options for monitoring the effectiveness of different carriers and how to choose the most effective ones? We invite you to talk about these and other topics related to the Outdoors, in addition to:  

• We will check the availability of the most effective media among all major national and local providers: both classic OOH and Digital OOH.
• We will prepare a thoughtful composition of media based on their quality, attractive location or the estimated number of advertising contacts they will generate.
• We will discuss all the possibilities that the classic system carriers give us. We can also offer mobile and custom solutions in locations with lower potential for classic forms of outdoor advertising.
• We will use modern digital tools for planning outdoor campaigns to make the selection of individual media based on as much information as possible (regarding traffic volume, proximity to attractive objects or other OOH media).
• We will conduct cost negotiations with the owners or operators of the media, we will also take care of the attractiveness of printing and mounting costs.
• In cooperation with the Jump Agency, we will prepare creative and effective layouts and adapt them to all the OOH formats operating in the campaign along with the creation of production files.