How do you get high reach for a press campaign with ever-declining circulation? Do nationwide campaigns targeting, for example, the consumer of a product in the FMCG category still make sense, or, on the contrary, does press advertising only make sense for specialized products and titles? What positive effects beyond the presence "on paper" can a press campaign bring, and can they work favorably in the area of SEO, for example? And how can the press increase the reach of campaign activities with Influencer?
Feel free to contact us for answers to the above questions, and more:
- We will prepare a readership ranking of newspaper titles in your Target Group.
- We will calculate the cost-effectiveness of buying a nationwide or local campaign for each of the recommended titles, taking into account both independent readership surveys and data on circulation, distribution and sales.
- We will recommend appropriate advertising formats and proper placement both inside and outside the main spine.
- We will create dedicated packages of titles ensuring attractive costs through negotiations with major press publishers in Poland and smaller local players.
- We will create production plans for the entire campaign or completely design press advertising creatives in cooperation with Jump Creative Agency.
- We will provide comprehensive implementation of the campaign - from a thorough analysis of press consumption to sending "proof" copies.
- We will propose a concept of non-standard activities that can use a combination of offline press activities with modern forms of digital communication and social media.
- We will take care of additional PR benefits to complement the press campaign.
