Social Media Strategy

It seems absolutely essential for a company to actively maintain at least one social media profile these days. But what role should social media play in overall marketing efforts? What should be their impact on the purchase path and how to properly measure it? On how many platforms should a brand be active and is it always worthwhile to create additional profiles? We will be happy to answer these and many other questions about social media strategy, its role and direction within a brand's online ecosystem. How specifically can we support you in this regard:

• We will analyze your Target Group to match the profile of users of popular social networks.
• We will create a recommendation for the selection of social media platforms, define their role based on the product category in which your brand operates and its communication challenges.
• We will propose the nature of the content and the thematic scope of the posts published so that social media supports the brand's important business goals, rather than functioning in isolation from them.
• We will advise on the size of advertising budgets for each social platform, their allocation between content promotion and conversion goals.
• We will plan a strategy for the development of each channel in aspects such as the size of the community, the frequency of publication and promotion of content and the use in terms of paid advertising.
• We will review the current channels in terms of their strategy and role in the brand's marketing communications, and if needed, propose a refresh or a completely new social media communication opening (in cooperation with Jump Agency).