Selection of communication channels, tools and platforms

What criteria should I use when selecting media for a campaign? If we decide to campaign on TV and invest in a compelling video spot - is it also worth using it in cinema, VOD platforms, display video, digital outdoor... and, of course, social media? And if the choice is social media, will the We are happy to help answer these questions, based on specific data and experience from hundreds of multi-channel campaigns. How we can support you in this regard:

• We will select the appropriate communication channels for the campaign based on the media consumption characteristics of your Target Group, the expected effects of the campaign, budget considerations and many other variables (relevant to your business).
• We will justify the choice of each medium with factual data from independent research from leading market research companies.
• We will provide clear information about the technical capabilities and limitations of the recommended tools and platforms, based on, among other things. On their advertising policies and years of campaign experience.
• We will calculate the cost effectiveness of running a campaign on selected communication channels.
• We will take into account individual preferences and gathered experience from your brand's previous campaigns in our recommendations.