Integrating communications strategy, creative, social media, etc.

When it seems that each element of marketing communications wants to go in its own direction, it is worth creating common principles that will make the brand image consistent and clear and attractive to consumers. Creativity for high reach activities, social media campaigns or content marketing should work with each other, not side by side. That's why we help to create a well-thought-out composition of the brand's channels, in which it is clear what the role of each of them is and what goals they are supposed to achieve. How specifically can we support you in this regard:

• We will review all active elements of your brand's marketing communications.
• We will recommend needed changes on both creative and media levels.
• We will suggest supplementing your activities with those that are missing given the new platforms and communication tools and the changing media consumption of the Target Group.
• We will create a series of specific guidelines for each of the active areas of marketing communications and communicate them in a partnership and understandable form to those responsible for each area.
• We will hold a workshop to improve communication between those carrying out the various tasks, and together we will chart further directions for change and development of each from the areas of marketing communications.