Determine the level of investment for campaigns and media

What kind of budget is needed for a "normal" TV campaign? How much of our budget should be online communication, and how much of that budget should Instagram commit? Is there a simple way to estimate ROI for a performance campaign? We help answer these and many other questions related to advertising budgets. Thousands of advertising campaigns carried out and the analysis of their effects have given us the necessary experience to help plan budgets from a practitioner's position. How specifically can we support you in this regard:

• We will create a recommendation for the allocation of the total budget to individual communication channels (media) or recommend the required budget to meet the goals set for the campaign.
• We will analyze the cost of generating reach, effective reach, advertising contact, conversions (if possible) in each of the media in which you plan advertising activities.
• We will tell you what are the budget considerations for TV, radio, Internet and other media, related to the commercial policies of suppliers.
• We will calculate the right levels of budgets based on independent media consumption data, so as not to create campaigns with too low intensity or, on the contrary, with too high frequency, for example ("budget burnout").
• We will propose ways to rationally verify the effectiveness and evaluation of investments in advertising activities.
• We will back up our recommendations with concrete examples from the market and supplement them with useful and practical conclusions.